The bloodletting continues. The rumored CLEAR CHANNEL layoffs are underway. The cuts took place primarily in the smaller markets -- with a few exceptions.
One outgoing programmer told said, "They simply told me that programming would be delivered in a different manner, eliminating the need for my position."
A CLEAR CHANNEL spokesperson explained that the layoffs were not budget related -- rather were a new programming strategy from CLEAR CHANNEL. "We're launching a new strategy for our regional market stations that will improve local programming in smaller markets by using assets and resources in those markets that their competitors don't have. It reflects new approaches to programming, talent, technology and other valuable resources -- based on CLEAR CHANNEL's most effective and efficient stations."
CLEAR CHANNEL declined to comment on specific names or totals of persons leaving the company. But there is an estimate that it's "many hundreds of folks" who are part of the "reduction in force."
I've been down that road and it's not easy. However, that's how Pierce Events was born. I wish the best to each one of them and hope they are inspired to do great things.