If all goes according to plan, on Sept. 7 when Allegheny County subscribers to the Post-Gazette unwrap their Sunday paper, they will find a New Testament in an advertising pouch like those used for sample soaps or cereals.
The New International Version translation will have a front cover showing the Golden Triangle, a back cover photograph of Steelers kneeling in prayer and will include testimonies of well-known Pittsburghers. The goal is to reach 250,000 subscribers in Allegheny County and some border communities. If they raise enough money, they would like to add deliveries to 150,000 non-subscribers.
Pittsburgh will be the sixth city for CityReachers, a program of the International Bible Society based in Colorado Springs. After a pilot project there in 2004, the Bible society hired the Barna Research Group to measure its impact.
Based on the Barna findings, Pittsburgh organizers project that a distribution of 400,000 here would result in 36,400 people reading the Bible more often or for the first time; 19,809 making a commitment or recommitment to the Christian faith; 11.207 attending church more often; and 4,385 attending for the first time.
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