Back when I was in secular radio, it always made me a bit uncomfortable when we made our listeners degrade themsleves to win some stupid prize. I mean come on is any front row concert seat really worth tattoing some lame radio station logo on your forehead?
Sometimes those stunts go way too far. While I don't think there was any ill intent here, the results of this radio contest are truly sad.
Following the unfortunate death of a KDND (107.9 THE END)/SACRAMENTO listener attributed to the death of a listener, apparently from drinking too much water, ENTERCOM/SACRAMENTO VP/Market Mgr. JOHN GEARY released a statement: "Effective immediately, the Morning Rave program is cancelled and ten employees are no longer with the station."
I hope every radio promotion manager remembers this the next time they ask listeners to do something stupid.
In Pittsburgh radio news, the blind continues to lead the blind. WRKZ-FM (93.7) is going to wind up with some share of news-talk content next year. CBS Radio's Keith Clark says the company "has made a real commitment to developing spoken-word formats" and that the revamped 'RKZ will be "a complement" to KDKA (1020), not a competitor. Well as KDKA continues to slip I don't hold out much hope for the too little to late plan of 93.7
CBS will be jumping in to the talk game with everyone else in town. Scott Paulsen is expected to show up on 93.7 in April, and John McIntire is in negotiations with CBS as well. Are you excited? I'm not .....
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