"There's a way to develop talk programming for audiences other than conservative political listeners. There's more to talk about than politics. We need to talk about pop culture, lifestyle -- things that people are interested in. We don't need another radio station playing the Allman Brothers. Our goal is to create an alternative for the 'DVE listener. They may listen to 'DVE for music and sports and other things, but if you're a guy between the age of 25 and 50, your choices for terrestrial radio programming are pretty slim."