As 5 draws Nigh - Did They Say That?

Back in January the folks over at CBS Pittsburgh were more then happy to talk to press. Let's go back a bit shall we......

Wednesday, January 10, 2007
Pittsburgh Post-Gazette

New ways of looking at conventional talk and music formats are the next wave in programming strategy. Locally, CBS Radio Pittsburgh has been busy revamping two of its four stations over the past year -- news/talk KDKA-AM (1020) and rock station WRKZ-FM (93.7).

In the coming months, Pittsburgh radio listeners can look forward to more local talk on FM. HAH!

Scott Paulsen will host a new talk show on WRKZ, starting in April. And John McIntire, whose nightly talk show on KDKA has been dropped, is in talks to move to the FM sister station.

HAH! HAH!

Whoever is on the new FM talk lineup, McIntire says, "The handcuffs will be off. The restrictions one might feel on KDKA will be lifted. And that's a really exciting prospect."

Now he can say anything....... but you have to be in the same room to hear it!

"I think it's exciting that broadcasters are starting to look for expanded formats, instead of just another oldies station or something we already have," says Keith Clark, CBS Radio Pittsburgh vice president of programming. "CBS Radio has made a real commitment to developing spoken-word formats." These formats, he adds, will be "a complement to [AM station] KDKA, and not necessarily a competitor."

Ahhhhh.... did he say "something we already have"..... or did he mean "had" It get's better...

"There's a way to develop talk programming for audiences other than conservative political listeners. There's more to talk about than politics. We need to talk about pop culture, lifestyle -- things that people are interested in. We don't need another radio station playing the Allman Brothers. Our goal is to create an alternative for the 'DVE listener. They may listen to 'DVE for music and sports and other things, but if you're a guy between the age of 25 and 50, your choices for terrestrial radio programming are pretty slim."

I guess guys after music and sports, guys didn't really care for the lame attempts at humor and conversation.

What comes out of the speakers over your radio is the most important thing," adds CBS Radio Pittsburgh's Clark. "But there is content that comes out of those speakers that people might want to hear again, at a more convenient time." But if they didn't want to hear it the first time...

Man these people are clueless.