Get ready for the "CBS Evening Blog."As the network tries to revive CBSNews.com with an array of free video news produced exclusively for its Web site, the network said on Tuesday that it will also introduce a Web log to comment on CBS newscasts, both broadcast and online.
The eye network's blog – called Public Eye – will be written by Vaughn Ververs, former editor of The Hotline site on the Web, and will assemble questions and criticism from viewers and immediately bring in reactions from the CBS newsroom, according to the New York Times.
The network expects to cover the cost of its upgraded Internet presence by increasing the sale of advertising. CBS's evening news trails both NBC and ABC, and its news Web site lags far behind both MSNBC.com and CNN.com.
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