MARKETING THE BIBLE

The Los Angeles Times profiles Bible publisher Zondervan and their efforts to make the Bible “attractive” to the culture. From the story: Zondervan plans to keep stoking demand by making sure God's word looks hip, sounds relevant and is advertised all over, including in Rolling Stone magazine and Modern Bride, on MySpace -- even on a jumbotron in New York City's Times Square. I’m not sure this is what Jan Hus, William Tyndale and Martin Luther had in mind.