Electronics giant pledges to prevent the sale of mature-themed video games to kids.
Best Buy is promising children won't get violent or sexually explicit video games at their stores, in response to concerned investors who want to reverse the electronics chain's miserable track record on protecting children from such questionable content.
Youths were successful 88 percent of the time when trying to purchase Mature-rated video games at Best Buy, according to an independent study. Those numbers have upset investors, explained Julie Tanner of Christian Brothers Investment Services, which represents shareholders for Best Buy.
When shareholders speak, companies listen. So Best Buy agreed to make its policy known in stores and on its Web site. The company also agreed to discipline any employee who sells a Mature-rated video game to a child.
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