From the story: Whole Foods, which recently banned the sale of live lobster amid welfare concerns, has been working on its animal compassionate standards for three years and plans to unveil its logo in a few months, as soon as auditing guidelines are established to make sure farmers are following the rules. The initiative was started by Whole Foods’ chief executive, John P. Mackey, a vegan who has been increasingly outspoken on animal-rights issues.
How do you have compassionate meat? Do they get a final wish before they become hamburger? This guy needs some protien so he can think straight.
NY Times
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