MTV LAUNCHES ALL HOMOSEXUAL BASIC CABLE CHANNEL
From the story: “There hasn't been a very efficient way to deliver a sustained message to gays and lesbians," says Howard Buford, founder of Prime Access, an ad agency specializing in gay and ethnic marketing. "If there's a channel dedicated only to redecorating a house or only to preparing food, it seems a channel for gays and lesbians should have preceded that." (USA Today)
Would Mr. Buford say the same of the Christian market, which is far larger? Just yesterday, ABC News noted “MarketResearch estimated the retail market for religious products at about $7 billion in 2004.” (ABC News)
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