Recent Arbitron ratings show Stern’s nationally syndicated morning program remains popular, but it is rapidly losing audience in key media markets, such as New York City and Washington, D.C.
As reported by The Washington Post, Stern’s audience share in Washington, D.C., where he is broadcast on WJFK-FM, fell by nearly one-third among the lucrative 25- to 54-year-old demographic during the July-September ratings period.
Stern plans an exodus from traditional radio to Sirius satellite radio in January, which would place less Federal Communications Commission "indecent speech” restrictions on his often-vulgar content.
The ratings drop, according to his present employer, Infinity Broadcasting, is not surprising since Stern has railed against censorship and has bashed Infinity and the FCC often since he announced his satellite radio future last October.
Locally, Sterns' new year departure leaves the former B-94 (now KROCK) without a morining show, not much of an audience and speculation of a format change for 2006.
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