The latest Pittsburgh radio ratings still show a thin lead by #1 WDVE over KDKA. While the margin is thin, this is the second book that KDKA has finished 2nd in the 12+ Category.
Some other notable changes since the fall book include WRRK's rise into the top 10 with the new BOB-FM format in place since November. The station finished with 2.8 in the fall and has risen to 4.5 this book.
WSHH and WJAS share 9th place with a 4.3 this time around. AC-formatted WSHH fell from a 5.2 while Adult Standard WJAS rose from a 3.5.
WORD FM had another great book thanks to all of you and your support.
What does the future hold for stations like WXDX which sits at a 2.6? More importantly, what's going to happen to Rock station WRKZ which tumbled from a 3.0 to 1.6? The failed attempt at David Lee Roth on the radio is no doubt part of the cause but how will 'RKZ fair in the Opie and Anthony era? I predict a temporary, improvement but nothing that will last very long.
6 comments:
While most of meanings can be gleaned from context, it'd be nice it you explained radio lingo (like book) from time to time.
How's the show going? I haven't been listening, partly due to being busy and partly due to lack of a steady host. I hope all's well. :)
I do beg forgiveness. Often I fall into the industry "lingo" without realizing it.
The "book" is our quarterly report card if you will. The acuracy is always debated becuase they sample a small portion of listener and use the results to represent an entire audience.
The show has been great. Stil running on fill in hosts but I think we should have some exciting things very soon.
Currently one must write down every radio station they listened to and for how long over a week. Those results, combined with all the results from the listening area give you your ratings and are published in the "book".
Ah, yes, I filled in one of those radio diaries for a week back while Jerry was still hosting.
I hope you spelled WORD correctly!
Where do you fill in a radio diary? I would like to do one but have never heard of it until now.
You get selected at random.
Post a Comment