In a letter sent to the homosexual advocate leaders attending that meeting, the company explained, “You asked us directly to have Jaguar and Land Rover reverse its plans and advertise in gay and lesbian targeted publications in 2006. As we said, Jaguar and Land Rover made a business decision about their media plans and it would be inconsistent with the way we manage our business to have them to do otherwise. However, it is clear there is a misperception about our intent. As a result, we have decided to run corporate ads in these targeted publications that will include not only Jaguar/Land Rover but all eight of Ford’s vehicle brands.”
Last week, under the impression that Ford had heeded its boycott, the American Family Association (AFA) had announced the cancellation of the boycott. Ford had announced cut-backs from its advertising budget for its money-losing Jaguar and Land Rover divisions, including putting a stop to advertising in homosexual magazines like The Advocate.
Read Ford’s letter to the homosexual groups: http://media.ford.com/pdf/ford_letter.pdf
Contact Ford:
In United States:Phone: 800-392-3673
Ford Motor Company Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126
In Canada:Phone: 800-565-3673
Ford Motor Company of Canada, Limited Customer Relationship Centre
P.O. Box 2000
Oakville, Ontario, L6J5E4
e-mail: http://www.lifesite.net/ldn/2005/dec/
LifeSiteNews.com
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