From the story: Pink is the Joe Camel of thongs. The line is advertised in YM and Teen Vogue magazines, which boast 12-17 aspirational demographics. The success is in the bottoms. All you need to do is count the number of teens with "Pink" plastered on their rears, the word in the VS world being more suggestive than simply being a "girly-girl." What kind of parents are paying for these clothes, which give strangers the pleasure of reading their daughters' keisters? Going after a younger "Santa's naughty list" demographic is as logical as it is distasteful, the idea being that from the Pink sleepshirt it's just a few pages to the bustier and Brazilian panty.
Philadelphia Enquirer
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