But not without a fight from beer makers. From the story: The beer industry maintains the NCAA tournament draws a largely adult TV audience, citing Nielsen Media Research figures showing that 89 percent of viewers of last year's tournament were adults, with a median age of 48. "Sports fans tend to be beer drinkers and therefore we're going to try to advertise to that audience," said Jeff Becker, president of the Beer Institute, a trade association.
ABC News
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